What is the definition for e-commerce implementation Phase 4 (Of 4 phases defined in the course)? a. Informative web b. Inregration with business software applicationand cross-selling c. Electronic sale d. Relationship with customers	b. Inregration with business software applicationand cross-selling
Examples of B2B are a. Retail Travel agencies, Airlines own websites, Hotel chain websites, OTA's b. Retail Travel agencies, TO's, Bed Banks, Hotel chain websites, OTA's c. Retail Travel agencies, CRS's & Channel Managers, OTA's d. Airline company websites, Hotel chain websites, TO's	a. Retail Travel agencies, Airlines own websites, Hotel chain websites, OTA's
Google Adwords is the advertising platform for Google and advertirsers pay a. Every time a user sees an ad (per impression) b. A fixed amount per day independently of howmany times an ad is featured c. Only when the user clicks on the ad (CPC) d. A fixed amount per month	c. Only when the user clicks on the ad (CPC)
What is the e- Marketing "funnel"? a. It is another name for Google adwords b. It explains how from your target users, some will be interested in your product/service, but only some of these interested users will perform an action/lead and from these only fewer will purchase c. This "funnel" only applies to affiliate Marketing d. "Funnel" defines the mathematics behind revenue management techiques in the travel industry	b. It explains how from your target users, some will be interested in your product/service, but only some of these interested users will perform an action/lead and from these only fewer will purchase
What are some of the latest trends of Tourism Distribution in the recent years? a. Channel Managers, Chatbots, Artificial Intelligence, GDS's, Incoming TA's b. Channel Managers, Chatbots, Artificial Intelligence, BigData, Multi-Channel c. Channel Managers, CRS'S, Artificial Intelligence, TO's, Multi-Channel d. Booking Engines, Chatbots, bedbanks, Multi-Channel	b. Channel Managers, Chatbots, Artificial Intelligence, BigData, Multi-Channel
Main reasons why users' online actions are tracked a. Personalize content, optimize campaigns, invoicing from webs to advertisers b. Optimize pricing and send emails to suppliers c. Personalize reviews with self-generated content d. None of the above are correct	a. Personalize content, optimize campaigns, invoicing from webs to advertisers
What does CPM mean? a Cost per aquisition b Cost per click c Cost per Lead d Cost per (Mille) a thousand impressions	d Cost per (Mille) a thousand impressions
Which is NOT a characteristic of SME? a. Quick results b. Better Data c. Testable experiences d. Sustained Values	d. Sustained Values
Which is a STRATEGIC (long-term action) of Revenues Management? a. Forwcasting b. Product design & development c. Allotment Management d. Control of stays-over	b. Product design & development
A bedbank is : a. A company that consolidates hotels offering and sells it to a third party b. A complany that consolidates hotels offers and sells to the final customer c. A Hotel Chain that consolidates its offer d. A type of channel manager	a. A company that consolidates hotels offering and sells it to a third party
What is the best definition for e-distribution implementation Phase 1 (from the 4 phases described in the course) a. Informative web b. Relationship with customers c. Electronic sale d. Integration with business software applications	a. Informative web
Which is NOT an example of B2B companies: a. Airline websites b. OTA's c. Hotel chain websites d. All of the above are B2B	d. All of the above are B2B
What is the main feature of OTA's as expectation for their customers? a. Make the process of booking a travel product esier & fater b. Make the process of booking a travel product always cheaper c. Make the process of booking a packaged travel product simpler	a. Make the process of booking a travel product esier & fater
A channel Maneger... a. ...helps OTA's display their offers b. ...is the best tool for revenue management of airlines c. ...allows hotels to manage availability, pricing and content across all distribution channels d. None of the above are correct	c. ...allows hotels to manage availability, pricing and content across all distribution channels
At priceline a. customers may decide the amount they would like to pay for a hotel with a certain star rating in a certain area. b. customers book as in any other OTA c. Non of the above	a. customers may decide the amount they would like to pay for a hotel with a certain star rating in a certain area.
B2B examples are a. OTAS, travel agencies, hotel sites b. Bed Banks, CRS, Central purchasing entities, wholesalers in general. c. Destination sites	b. Bed Banks, CRS, Central purchasing entities, wholesalers in general.
B2C … a. Is the commercial transaction done by using internet, which materializes into a direct sale of the touristic services to the end consumer. b. Non of the above c. Are sites with restricted access that offer their services to hotels and agencies. They work as intermediaries.	a. Is the commercial transaction done by using internet, which materializes into a direct sale of the touristic services to the end consumer.
Bed Banks are: a. Tour operators that connect to travel agencies to sell a multiple choice of destinations and tourism products b. Companies that gather the hotel offer (beds) of many suppliers together to one single system. They connect their systems to third party websites and systems. c. Non of the above	b. Companies that gather the hotel offer (beds) of many suppliers together to one single system. They connect their systems to third party websites and systems.
Channel integration let hotels: a. Manage their inventories and prices b. Manage their inventories and prices in many online travel sites. c. Managing their inventories and prices in many oline travel sites at one time.	c. Managing their inventories and prices in many oline travel sites at one time.
In addition of reducing the intermediation costs, the hotel chains just like the airlines, also found other benefits, such as: a. The enhancement of its image b. Reducing the costs for marketing c. Direct communication with their customers, enhancement of loyality schemes, branding	c. Direct communication with their customers, enhancement of loyality schemes, branding
OPODO is: a. A leading OTA in Europe b. A website launched by the leading European airline companies in order to fight against the competition from OTAS. c. A leading travel agency in Europe	b. A website launched by the leading European airline companies in order to fight against the competition from OTAS.
Other players that affect the way the tourism product is reserved are: a. Search engines, social media and hotel reviews b. Newspapers and television c. facebook and trip advisor	a. Search engines, social media and hotel reviews
Prior to the internet, hotels, used to distribute rooms by: a.Call centers or GDS b. OTAS c. Own web site	a. Call centers or GDS
Roomkey is: a. A website lead by the main American hotel groups b. An OTA c. A bed bank	a. A website lead by the main American hotel groups
Select the right answer: a. Contracting bed Banks might produces a duplicity of commissions. b. Contracting bed Banks might decrease the distribution for the hotel c. Contracting bed Banks implies that a third party books the hotel room directly from the hotel site.	a. Contracting bed Banks might produces a duplicity of commissions
The new players that have arisen after internet are: a. Travel Agencies b. Tour operators c. OTAs, Bed Banks, Hotel sites	c. OTAs, Bed Banks, Hotel sites
There are two models of commercialization on the internet a.B2C, C2B b.B2B, B2Z c.B2C, B2B	a.B2C, C2B
The six stages in te travel service process are: a. information search, cost orientation, product selection, booking, service delivery, post sale feedback b. prior experience, advice, information, booking, experience, reviews c. Information search, planning, product selection, booking, service delivery, post sale feedback.	c. Information search, planning, product selection, booking, service delivery, post sale feedback.
ADR is a. Average daily rate b. Average daily rental c. Average daily rooms	a. Average daily rate
Affiliate sites are: a. Companies that compare prices of different products in only one click b. Companies that offer interactivity c. Companies that manage advertisements of thousand of small sites	c. Companies that manage advertisements of thousand of small sites
Availability is a. Rooms available at a hotel. b. Number of nights that a bed is occupied. c. Rooms occupied at a hotel.	b. Number of nights that a bed is occupied.
Bednight is a. Number of nights that a bed might be occupied. b. Number of nights that a bed is not occupied. c. Number of nights that a bed is occupied	c. Number of nights that a bed is occupied
Elasticity is.. a. The higher the prices the lower the demand b. The lower the prices the higher the demand c. The impact that a change of price has on top of the quantity demanded	c. The impact that a change of price has on top of the quantity demanded
GOP is a. Grand operating profit b. Gross operating profit c. Goal operating profit	b. Gross operating profit
GOPPAR a. Total income/ Total available rooms b. Total income – (fixed costs)/ Total available rooms c. Total income – (fixed costs + available costs) / Total available rooms	c. Total income – (fixed costs + available costs) / Total available rooms
Metasearches are: a. Marketing campaigns in an only site. b. Sites that advertise different products on a specialized sites c. Sites that provide the offer of several sites in only one site, so that the customer has the best possible options by carrying out only one search.	c. Sites that provide the offer of several sites in only one site, so that the customer has the best possible options by carrying out only one search.
Revenue Management consists on: a. Ensuring the right decisions to obtain more customers b. Ensuring the right decisions to sell at lower prices c. Ensuring the right decisions that maximize the income	c. Ensuring the right decisions that maximize the income
Review pro is a a. Company specialized in managing reputation online b. Company specialized in marketing c. company specialized in meta-searching	a. Company specialized in managing reputation online
Revpar is a. Revenue per occupied room b. Revenue per room c. Revenue per non occupied room	b. Revenue per room
Roomnight is a. Number of nights that a room is not occupied b. Number of nights that a room might be occupied. c. Number of nights that a room is occupied.	c. Number of nights that a room is occupied.
SEM means a. search engine marketing b. search engine monitoring c. search engine maximization	a. search engine marketing
SEO means a. Search engine optimization b. Search engine optics c. Search engine options	a. Search engine optimization
The five steps of revenue management are: a. To establish a point of departure, understand the causes, developing an strategy, set the changes, tracking the results and reset the strategy. b. To establish a point of departure, understanding the origin, developing an strategy, set the tactics, tracking the results and reset the strategy. c. To establish a point of arrival, understanding the causes, developing an strategy, set the changes, tracking the res	a. To establish a point of departure, understand the causes, developing an strategy, set the changes, tracking the results and reset the strategy.
The revenue management applies to: a. Environments with a fixed capacity, products or capacities that are not subject to inventor , high proportion of fixed costs and low proportion of variable costs, possibilities of segmentation of customers or channels. b. Environments with variable capacity, products or capacities that are subject to change, high proportion of fixed costs and low proportion of variable costs, possibilities of segmentation of customers and channels c. Environments with a variable capacity, products or capacities that are not subject to inventor, high proportion of variable costs and low proportion of fixed costs, possibilities of segmentation of customers and channels	a. Environments with a fixed capacity, products or capacities that are not subject to inventor , high proportion of fixed costs and low proportion of variable costs, possibilities of segmentation of customers or channels.
The three areas of the review business model are: a. Advertisement, comparatives and of line reputation b. Advertisement, comparatives and online reputation c. Promotion, communication and online reputation	b. Advertisement, comparatives and online reputation
What are the main characteristics of internet? a. Its interactivity, the possibilities of knowing the browsing history, tracking a customer b. Its communication to customers c. Its interactivity with users	a. Its interactivity, the possibilities of knowing the browsing history, tracking a customer
Which are the different types of promoting products on internet? a. Pay per click, pay per option and pay per comparison b. Pay per acquisition, pay per option, pay per comparison c. Pay per view, pay per view and pay per acquisition	c. Pay per view, pay per view and pay per acquisition
ZANOX is a. an OTA b. a Metasearcher c. an affiliate site.	c. an affiliate site

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