Ethics	The study of guidelines that help people determine right from wrong in their voluntary conduct
yellow journalism	19 century
Motion Picture Code of 1930 ____________________________________________________ • National Association of Broadcasters (NAB) ____________________________________________________ • Payola	– Limited the sex and violence that could be portrayed in movies. – This was a precursor to today’s movie rating system. ________________________________________________________ – In 1929 Established code of ethics that limited sex and violence in programs and banned commercials directed at children. – The NAB code was abandoned in 1983. ______________________________________________________
New media – new ethics?	– “The ethics of unlimited information.” no information can be hidden from children nowadays.
golden mean?	Ethical behavior is a midpoint between extremes Practitioners navigate between professional needs and those of society. *Commonly used as ethical theory modeling journalistic values as balance, fairness, and proportion
Controversies	1. Stereotypes-> encourage prejudice 2. Pump and dump: broadcast analysts buy a stock, talk about it and then sell it at the best price. 3. Paying for news: checkbook journalism : indirect compensation 4. anonymity

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