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28 Cartas en este set

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DAU
Daily Active User
ASAP
As soon as possible
FYi
Acronym for "For your information"
GGI
Gameloft Game Identifier
B2C
Business to Сonsumer
"A B2C site is a site that is connected to the carrier’s billing system or to a billing aggregator (Bango, Netsize) and is not officially supported by the carrier. Gameloft has the right to present or promote its games as it wants. In France, we have 3 B2C sites so far (Bouygues Gallery, SFR Gallery, Orange Gallery)"
ASP
Application Service Provider
"An ASP site is a WAP site that sells games and is connected to a billing system of a carrier and that is visible on the carrier deck (users see the links to the ASP site in the carrier portal's menu etc.). The ASP site is animated by the business managers."
SAGOF
Promotion where the user can get one free game subscribing into a Club.
SAP
Acronym for "Subscription Advertisement Page ". Page where the subscription is offered.
Comercial
SGS
Single Game Subscription
MGS
Multi Game Subscription
Multibilling
Method of billing where you try to bill the user with different prices, normaly lower than the total. In Gameloft we have few Multibilling scnearios:
Subscriptions: Subscriptions_System#Multi-Billing, Subscriptions_System#SMART_Multi-Billing
PPD: Multibilling, Multibilling Normal (PPD)
RTB
Acronym of "Rip the bucket", its a payment option that gives the user the possibility of buy a game with different pricepoints in order to bill something in case the user don't have enough credit.
BOGOF
Acronym for Buy One Get One Free. BOGOF is a promotion where the user must buy a game in order to get the next game for free. Here for more information about it.
LGS
Life Game Subscription (see also SGS and MGS)
LPP
Acronym for Low Price Promotion
Platform
The specific mobile phone - make and model on which are developed the games. Every platform has its own characteristics like display width, browser type and more.
PPD
Acronym for "Pay Per Download"
Price Promo
WAP Promotion, the user have a reduced price to download PPD games.
Wap
Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network. A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.
WIP
Acronym for "Work In Progress", defines a status for a project. It means it has already began, it is in process, and it has not been ended yet.
WML
Acronym for Wireless Markup Language
SIM
Acronym for "subscriber identity module" or "subscriber identification module" is an integrated circuit that securely stores the International Mobile Subscriber Identity (IMSI) and the related key used to identify and authenticate subscribers on mobile telephony devices (such as mobile phones and computers).
Subscriber
PGA
Short for Premium Gaming Access is basically a bookmark or an application with a simple icon that is embedded on the user’s handset and, once clicked, it will open the browser and lead the user to a certain URL (on our wapshop).
GNS
Acronym for "Global Network Systems"
Global Network Systems is a Gameloft departmer in Montreal, Canada.
ADID
Acronym for Advertisement ID.
Boku
Mobile payment system
CRT
Client Redirection Tool
LAU
Lifetime active users