Cash is the most LIQUID of all business assets A business’s cash is the money it keeps in its premises, but also the money in the bank Without cash, a business cannot existCommon reasons why firms fail:	Lack of sales Inadequate profit margins Poor choice of location Reliance on too small a customer base Poor management of working capital Poor cash flow
A business will have more effective control over its cash flow if it:	Keeps up to date business records Always plans ahead (accurate cash flow forecasts) Operates an efficient credit control system which prevents slow or late payment
Cash flow forecasts	Most businesses produce a regular CASH FLOW FORECAST A cash flow forecast lists all the likely receipts (cash inflows) and payments (cash outflows) over a future period of time.

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