Media management	Deals with creation and management of enterprises and companies within the media industry: Identifying operational problems Managing Dealing with changes	Media companies
Media companies	All companies that play a significant role in the value of chain of media products and contents in terms of a legal organizational unit.	Playrole in value of chain Legal organizational unit
Position in media companies
Management can be seen in 2 perspectives	Positions of management (3 levels) Functions of management (pl-org-cont)
Functions of management
Concentration in Media Sector	Is a result of internal corporate competitions, market exits of companies and external business competition leading to mergers. It takes place when 2 companies join together, losing their legal independence or cooperating as independent entities	Concetration: 3 ways to achieve it A merger takes place…
Types of concentration	Horizontal: merger with in one level of the value of chain Vertical: merger between two or more leves of the value chain (up-down-stream) Diagonal: merger without direct objective connection (divers. Crossmedia ownership).	H-V and D.

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Characteristic Of Media Sector